Question
A significant proportion of Asra's customer service staff are University students. The company benefits from their good soft skills but has a problem with high labour turnover since these students leave when they graduate and can find a job that better serves their personal aspirations elsewhere. How could Asra better retain graduates within their company? A. No zero hours contracts B. Pay students a living wage C. Provide statutory holiday entitlement D. Provide personal learning and development opportunities D A B C
Answer
4
(308 Votes)
Graham
Professional · Tutor for 6 years
Answer
D
Explanation
This question asks us to identify the proper approach for Asra for better retention of the university graduate students, working as its customer service staff. An understanding of labor force management and motivational strategies is required.Option A posits the application of non-zero-hours contracts as a way to ensure a fixed number of hours, tentatively providing job security. However, it doesn't address any measure to enhance personal or professional growth to resonate with their personal aspirations.Option B suggests the payment of a living wage. While this might be materialistically appealing, echoing Maslow's hierarchy, it may not have much to do with their post-graduate goals.Option C refers to statutory holiday entitlement. Again, while this, too, would enhance their quality of life, it is off the mark concerning the satisfaction of their personal aspirations.Finally, option D suggests providing personal, learning and development opportunities. This implies that they can fulfilling their personal aspirations while growing professionally within Asra's folds.Therefore, option D quite accurately addresses their personal aspirations, along with professional growth.