Question
Question 4 For marketing activity to take place there must be a monetary exchange True False
Answer
4.3
(341 Votes)
Kyla
Expert · Tutor for 3 years
Answer
False
Explanation
Marketing activities refer to action items or initiatives developed and carried out by a company’s marketing department. While they certainly can involve a monetary exchange, this is not always a necessary condition. For instance, a company's public relations or key influencer outreach programs are running vulnerable lives (monetary exchange) is not always necessary. It's more about building the brand's image, growing the business's reputation, and creating more traction with the audience.