Question
Beth is the chief marketing officer for a big law firm. After looking at the company's sales data, she recognizes that most of the cases her company represented were to clients who lived in the neighboring city. She decides she will boost advertisements in the neighboring city to increase their case numbers What did Beth determine by looking at her company's sales data? 0000 Pricing Revenue Value proposition Target market
Answer
4.3
(248 Votes)
Harriet
Elite · Tutor for 8 years
Answer
Target market
Explanation
Beth analyzed the company's sales data and recognized a pattern showing that most of their clients came from the neighboring city. By identifying this trend, she determined the geographic area where potential clients are most concentrated. This information is critical for optimizing marketing strategies. Therefore, Beth concluded that the company's target market is primarily located in the neighboring city.