Question
Question Social media is not an appropriate channel through which to handle customer feedback A. False-but it should be avoided if possible C B. True-all communication with customers should be completely private C C. False-over 70% of consumers have used social media to contact an organisation C
Answer
4.4
(298 Votes)
Arabella
Expert · Tutor for 3 years
Answer
C. False-over
of consumers have used social media to contact an organisation.
Explanation
## Step 1: The question is asking whether social media is an appropriate channel for handling customer feedback. ## Step 2: We need to evaluate each of the given options and decide which one is the most accurate. ## Step 3: Option A suggests that social media is not an appropriate channel, but it should be avoided if possible. This statement is not entirely true. While some businesses may prefer to handle customer feedback privately, social media can be a very effective channel for customer service, as it allows for immediate response and public visibility of the company's customer service.## Step 4: Option B states that all communication with customers should be completely private. This is not necessarily true. While some matters are best handled privately, social media can provide a platform for public responses to common questions or concerns, which can be beneficial for both the company and its customers.## Step 5: Option C states that over
of consumers have used social media to contact an organisation. This statement suggests that social media is indeed an appropriate channel for handling customer feedback, as a significant percentage of consumers use it for this purpose.