Question
Question 9 Which of the following is not one of the costs analysed in CPA: Granting credit Dividends Delivering to customers Order handling
Answer
4.4
(213 Votes)
Venetia
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Answer
Dividends
Explanation
## Step 1: Understand CPA components Cost per acquisition (CPA), mainly focuses on the money spent to acquire a new customer such as advertising costs, digital marketing, social media ads etc.## Step 2: Analysing each option in connection to CPA - Granting credit and delivering to customers directly impact the cost per acquisition as these might influence consumer behaviours and thus, interaction with advertising.- Order handling similarly influences how effective acquisition strategies are as it affects consumer experience and thus, potentially, repeat interaction with brand advertisements.- Dividends, on the other hand, schemas implemented by corporations to award their stakeholders. They do not directly affect the acquisition of a new customer in any tangible way.