Question
Which of the following is an example of McDonald's adapting to the aesthetics of Chinese culture? Using red and gold color schemes in their restaurants Serving traditional American breakfast items Offering beef burgers in a predominantly Hindu area Introducing a Tex-Mex menu
Answer
4.1
(203 Votes)
Yael
Veteran · Tutor for 9 years
Answer
A
Explanation
This question is a multiple-choice business case study of international (in this case, specifically American) franchises adapting their strategies to local tastes to increase their relevance and appeal. McDonald's is a global fast-food chain with outlets all around the world, and part of their success overseas is owed to their adaptability to the culture and preferences of host countries, often offering country or locale specific menu options and aesthetics. Monetary and aesthetics are two of the most important elements of Chinese auspicious symbols and festivity items and are widely used in packaging, decorations and brand designs aiming integrated into societies in order to succeed.- The first option "Using red and gold color schemes in their restaurants" refers to McDonald's leveraging important Chinese cultural elements as gold and red are seen as particularly auspicious colors in Chinese culture- The second option "Serving traditional American breakfast items" is more backwards compatibility than adaptation as they are retaining their American identity rather than blending with the Chinese culture.- The third option "Offering beef burgers in a predominantly Hindu area" although adapting to a cultural context is a misplaced tooth its location is India according to the given data, not China.- The fourth option "Introducing a Tex-Mex menu", although is another example of local adaptation, it does not relate to China and its aesthetics.