Question
A fitness app aiming to motivate users to lead healthier lifestyles is reassessing its value proposition. To create life-changing value, it should emphasize: Self-Actualization Provides Hope Rewards Me Adds Fun and Excitement
Answer
4.5
(331 Votes)
Reggie
Veteran · Tutor for 10 years
Answer
A
Explanation
The question is asking what aspect should the fitness app emphasize to create life-changing value. It provides four options: Self-Actualization, Provides Hope, Rewards Me, and Adds Fun and Excitement. One of the critical value propositions a fitness app can offer its users is Self-Actualization. This functions to make users reach their maximum potential or be the best version of themselves, making the most impact on a user's lifestyle. Provides Hope can act as a good motivational factor initially, but it would be less impactful for inducing a long-term behavioral change for a healthier lifestyle. Rewards Me could also motivate users to some extent but that could potentially lead towards extrinsic motivation inncetivising activities by rewards instead of pushing individuals to find enjoyment in the activity itself for long term change. Adds Fun and Excitement can also motivate users initially but may not necessarily translate to healthy, durable patterns in the long run. Additionally Self-Actualization based value proposition goes beyond enjoyment and broad engagement, encouraging users to engage healthier habits into their overall lifestyles/hectic schedules effectively (which fitness apps historically failed at). Hence, the app should emphasize Self-Actualization.