Question
Which of the following elements transmits messages about a product's value? customer analysis marketing matrix promotional mix distribution programme
Answer
4.5
(289 Votes)
Unity
Elite · Tutor for 8 years
Answer
C
Explanation
This question is asking which among the listed options primarily conveys information about a product's worth or value. - Customer analysis would reflect the end consumer's outcome, and while it is relevant within the broader ecosystem of market strategising, it doesn't directly transmit a product's value. - A marketing matrix helps understand market situations and studying business growth options, hence not primarily critical for product value communication. - A promotional mix, however, plays a direct role in showcasing a product's value—it consists of advertising, sales promotion, personal selling, and public relations. It aims to increase the brand or product visibility, stressing its benefits and value standing to attract and convince potential buyers.- Like customer analysis, a distribution programme, which refers to the methods businesses use to get their products to consumers, it's relevant to the overall marketing strategy, but its focus is not directly related to transmitting a product's value.Hence it seems, among the options, promotional mix transmits messages about a product's value.