Which of the following levels of Maslow's Hierarchy of Needs is most likely to be associated with consumers purchase of items of ostentatious consumption, such as a brand of champagne which is widely advertised for its exclusiveness? Love Security Social esteem Physiological

Question

Which of the following levels of Maslow's Hierarchy of Needs is most likely to be associated with consumers purchase of items of ostentatious consumption, such as a brand of champagne which is widely advertised for its exclusiveness? Love Security Social esteem Physiological

Answer 1

Social esteem

Answer 2

This question involves Abraham Maslow's Hierarchy of Needs, which proposes different levels of human needs from the most basic ones such as physiological and safety needs, then by love and belonging, esteem, and finally, self-actualization. Ostentatious consumption often relates to products or services that are bought to signify one's high status or wealth, not out of functional necessity. Such consumption behavior often relates to the fulfillment of esteem needs, which pertains to humans' desire for respect, prestige, and recognition. Therefore, the brand of champagne which is widely advertised for its exclusiveness is associated with social esteem needs as it suggests class and status perception.

Question

Which of the following levels of Maslow's Hierarchy of Needs is most likely to be associated with consumers purchase of items of ostentatious consumption, such as a brand of champagne which is widely advertised for its exclusiveness? Love Security Social esteem Physiological

Answer

Answer

Explanation