Question
Question 10 What is the primary distribution channel used by Coca-Cola to deliver its products to retailers and consumers? Door-to-door delivery Direct-to-Consumer (DTC) online sales Wholesale distribution to supermarkets Exclusive vending machine distribution 1.5 pts
Answer
4.4
(263 Votes)
Sebastian
Expert · Tutor for 3 years
Answer
C
Explanation
Coca-Cola, being a global beverage company, primarily utilizes a vast network of wholesale distribution to distribute its products to retailers and supermarkets, which then sell to consumers. It is a product for mass consumption, hence it is distributed far and wide to various types of retail outlets -- supermarkets being one of the biggest among them. Door-to-door delivery, Direct-to-Consumer (DTC) online sales and Exclusive vending machine distribution are also methods that Coca-Cola use, but they are not the primary methods of distribution.