Question
A social enterprise focused on reducing plastic waste is considering its value proposition. To appeal to environmentally conscious consumers, it should prioritize: Ethical Practices Reduces Pollution Provides Access Reduces Inequality
Answer
4.4
(242 Votes)
Daniel
Professional · Tutor for 6 years
Answer
B
Explanation
The specific focus of the social enterprise mentioned in this scenario is reducing plastic waste which addresses an environmental issue. This aligns with the concept of reducing pollution, and such an operating model would primarily appeal to consumers who are aware and cautious about their impact on the environment - thus, environmentally conscious. While all the options listed - ethical practices, reducing inequality, and providing access - are characteristic aspects of social enterprises in general, they are not particularly relevant in the context of this scenario which focuses on solving an ecological problem. Hence, the strategy that the social enterprise should prioritize to appeal to environmentally conscious consumers, in this case, should be reducing pollution as this strategy straightaway tackles the issue of plastic waste. Whereas ethical practices refer to the integrity of business operations and reducing inequality and providing access emphasis mostly on the social aspects, the main aspect that would attract environmentally conscious consumers in the context of a social enterprise focused on reducing plastic waste is indeed, the reduction of pollution.