Question
Cross-cultural marketing takes account of __ to marketing activity in order to fit with cultural differences and similarities. modifications Innovations standardisation products
Answer
4.6
(270 Votes)
Scarlett
Veteran · Tutor for 9 years
Answer
standardisation
Explanation
Cross-cultural marketing entails acknowledging and tolerating both variances and resemblance in divergent cultures. To conform with these cultural alterations, businesses practicing international or cross-cultural marketing may need to either innovate (design new products, deals, strategies) or standardise (adhere to same operational methods across various cultural boundaries).