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__ is the differential effect that knowing the brand name has on customer response to the product and its marketing. a. brand value b.

Question

__ is the differential effect that knowing the brand name has on customer response to the product and its marketing. A. Brand value B. Brand equity C. Brand differentiation D. Customer equity E. Customer value

Answer

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Verificación de expertos
Rose Elite · Tutor for 8 years

Answer

### B. Brand equity

Explanation

## Step 1: Identify the key concept described in the problem### The problem discusses the impact that knowing a brand name has on how customers respond to the product and its marketing. This refers to the added value associated with a brand name that influences customer behavior.## Step 2: Match the key concept with provided options### Review each option to determine which one best fits the identified key concept. Here, the best fit for how a brand name affects customer response is brand equity.