While positioning can happen in a variety of ways, it always assumes that __ consumers compare goods and services on the basis of benefits the competition will lower their price customers already own a product promotional costs should be twice as much as final retail price a product will sell best in a specific region

Question

While positioning can happen in a variety of ways, it always assumes that __ consumers compare goods and services on the basis of benefits the competition will lower their price customers already own a product promotional costs should be twice as much as final retail price a product will sell best in a specific region

Answer 1

A. Consumers compare goods and services on the basis of benefits

Answer 2

Positioning in marketing refers to the strategy of establishing a brand or product in the minds of consumers. It involves differentiating a product from competitors and highlighting its unique benefits. The statement that best aligns with the concept of positioning is that consumers compare goods and services based on benefits. This is because positioning aims to emphasize the distinctive advantages of a product to make it more appealing to the target audience.

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