Question
Question Word-of-mouth reviews are an ineffective way of spreading reviews of your organisation A. False-they are well trusted and spread quickly C B. True-people only trust review websites C C. False-people trust them but they never spread far C
Answer
4.6
(228 Votes)
Paige
Master · Tutor for 5 years
Answer
A. False - they are well trusted and spread quickly
Explanation
## Step 1: Understand the statementThe statement claims that word-of-mouth reviews are an ineffective way of spreading reviews about an organization. ## Step 2: Analyze the optionsOption A suggests that word-of-mouth reviews are trusted and spread quickly, which contradicts the statement. Option B supports the statement, suggesting that people only trust review websites. Option C contradicts the statement, suggesting that people trust word-of-mouth reviews, but they don't spread far.## Step 3: Evaluate the statementWord-of-mouth reviews are often considered one of the most effective ways of spreading reviews about an organization. This is because they are usually based on personal experiences and are therefore considered trustworthy. They can also spread quickly, especially in close-knit communities or networks. However, their reach may be limited compared to online review platforms that have a global audience.