Question
Question 5 Which of the following elements transmits messages about a product's value? marketing matrix distribution programme promotional mix customer analysis 1.5 pts
Answer
4.7
(214 Votes)
Millie
Professional · Tutor for 6 years
Answer
C
Explanation
This question relates to the field of marketing, asking which element is primarily responsible for sending messages about a product's value. This encircles the communication strategies that a business may use to convey the value proposition of its product or service to customers. Out of all the options given, it's the promotional mix which includes this responsibility. The promotional mix is essentially the coordination of marketing efforts to influence consumers. This corresponds to advertising, personal selling, sales promotion, and public relations - basically all the methods through which the company actively communicates with customers.