Question
A sandwich shop wants to send out a coupon to people and plans to utilize the United States Postal Service age and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using? Television advertising Internet marketing Newspaper marketing Mail marketing
Answer
4.6
(115 Votes)
Horace
Professional · Tutor for 6 years
Answer
Mail marketing
Explanation
The sandwich shop is aiming to use postal service data on age and income demographics to target individuals for sending out a coupon. This indicates a direct and personalized approach where printed materials are mailed directly to potential customers. This method is best described as 'Mail marketing,' which involves using the postal service to deliver promotional material directly to individuals based on demographic data. Other options like television, internet, and newspaper marketing do not specifically utilize postal mail for distributing marketing materials.