Question
2.Manufacturers frequently make choices about their suppliers of raw materials based on their impact on society and the environment. Examples include the use of recyclable components fair trade textiles and biodegradable packaging. Discuss how these choices may improve the ethical image of a company. [6]
Answer
4.3
(248 Votes)
Carys
Advanced · Tutor for 1 years
Answer
Ethical choices by manufacturers in selecting their supply chains can positively effect and improve their company image. When a company elects to source suppliers that adhere to environmental and social standards, such as using recyclable components, engaging in fair trade practices, and utilizing biodegradable packaging, they are communicating to customers and the market at large their commitment to sustainable and conscientious business practices. This strategy not only benefits the environment and society, but it also yields business advantages by attracting socially conscious consumers, enhancing brand loyalty, positioning the company as a leader in ethical behavior and corporate social responsibility, potentially driving more profit, and fostering a more committed and satisfied workforce as employees appreciate contributing to a ethical company with purpose-driven values. Thus, such ethical choices in supplier selection can significantly improve a company's image, making it a paragon of ethical and sustainable business practices in society and the wider economy. In brief, by behaving ethically in its supplier choices, a company can enhance its image as an ethical entity in its strategy, operation, and culture both from an internal organizational perspective and external market view.
Explanation
This question is asking for a discussion on the effect of manufacturers' ethical choices on their company image. Particularly, it's focusing on instances where manufacturers choose suppliers who have a positive societal and impact, engage in fair trade, and produce environmentally friendly materials. Manufacturers might choose suppliers that provide recyclable components, participate in fair trade, and offer biodegradable packaging, as these ethical choices promote sustainability, social justice, and environmental consciousness. When a company makes these responsible and conscientious decisions, it communicates to stakeholders that it stands for more than just profit; it operates on principles that benefit the broader good. This strategic alignment with ethical standards can greatly enhance a company's image, bestowing upon it a reputation for corporate social responsibility which could translate into increased customer loyalty, a more committed workforce, and an elevated standing in the community.