Question
Question 10 Cross-cultural marketing takes account of __ to marketing activity in order to fit with cultural differences and similarities. products Innovations modifications standardisation 1.5 pts
Answer
4.4
(212 Votes)
Yancy
Expert · Tutor for 3 years
Answer
C
Explanation
The question pertains to cross-cultural marketing, which involves considering the diverse norms, values, practices and belief systems across different cultures when attempting to market a product or a service overseas. The options provided seem to refer to different approaches in customizing a company's marketing strategies. For instance, products might be adapted to meet the specific needs of a local culture, innovations can be introduced to cater to unique demands, modifications may be made to existing products or services to make them more culturally-appropriate, and standardisation refers to the act of keeping the marketing strategy or product consistent regardless of regional differences. Thus, the correct answer should indicate the part that needs to be adjusted according to cultural differences and similarities.