Question
1.01 Jeffrey is responsible for creating and setting up walls, racks, and displays to show merchandise He is performing the responsibilities of which role? Photography Visual merchandising Advertising Modeling
Answer
4.5
(293 Votes)
Gwenllian
Professional · Tutor for 6 years
Answer
B
Explanation
In the sphere of commerce, particularly retail commerce, various roles and duties are associated with the display and promotion of items for sale. The listed functions namely, establishing and arranging walls, racks, and product showcases are fall within the scope of 'visual merchandising'. As the idea behind visual merchandising is to draw in, interact, and inspire the customer visually to buy more products or a wider variety of products that otherwise not considered for purchase. Such practices are used in retail stores to make items more noticeable and more visually appealing. Options like Photography and Advertising also revolve around product promotion but they involve different sets of activities. Photography involves taking photographs of the product and advertising involves spreading the word about the product through different mediums. Lastly the option 'Modeling' carries tasks more tune with modeling products, which is another sort of selling strategy but executed in different manner respective the question posed.