Question
Your company manufactures 72 hr emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice? Distribute Flyers Social Media Email Local Television Ad
Answer
4.7
(192 Votes)
Ibrahim
Veteran · Tutor for 11 years
Answer
Social Media
Explanation
To determine the best marketing method for expanding the customer base while working within a limited budget, consider the cost-effectiveness, reach, and target audience of each option:1. **Distribute Flyers**: This is a traditional method that is generally low cost but can be limited in reach and targeting effectiveness.2. **Social Media**: This method is cost-effective, has broad reach, and offers advanced targeting options to potential customers based on demographics, interests, and behaviors.3. **Email**: This is also a cost-effective method that allows direct communication with potential and existing customers. It is highly personalized but may require an existing email list.4. **Local Television Ad**: While this has a broad reach, it may be expensive and is typically less targeted than digital marketing options.Given the constraints of a limited budget and the need to effectively target potential customers, **Social Media** marketing is the best choice. It combines cost-effectiveness, broad reach, and advanced targeting capabilities, which are essential for maximizing marketing impact on a limited budget.