Question
For each statement about the Selection of Distribution Channels, select True or False. Note: You will receive partial credit for each correct selection. 0000 Perishable products require more direct distribution. Products that are bulky.large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer. Product price affects the length of a distribution channel. True
Answer
4.7
(310 Votes)
Bernice
Elite · Tutor for 8 years
Answer
True, True, True
Explanation
The question is asking for an examination of three statements to determine their veracity. Each of these statements pertains to various aspects of marketing logistics quite common to business studies, specifically the selection of distribution channels and how product characteristics and price can influence this process.1. Perishable products require more direct distribution: Often, perishable goods have a short lifespan and hence to ensure that they reach the end consumer as fresh as possible, they need to cut down on the number of handlers or intermediaries involved and reach to consumer as directly as possible.2. Products that are bulky, large in size, and technically complicated are usually sold through multiple handlers: When we have bulky items or technically sophisticated items usually it’s easier, cheaper and efficient in terms of logistics to have them pass through multiple intermediaries to reach to the end consumer.3. Product price affects the length of a distribution channel: For expensive items it's preferred to sell directly to customer reducing the number of intermediaries and additional costs they add, increasing already high cost, making this statement true.