Question
Consumers respond more positively to ground beef advertised as "75 percent lean" than toground beef described as "25 percent fat."This illustrates that consumer reactions are influenced by: framing. confirmation bias. belief perseverance. theavailability heuristic
Answer
4.4
(176 Votes)
Ollie
Elite · Tutor for 8 years
Answer
A
Explanation
The question illustrates an example of what's known as "framing" in psychology. Framing refers to the way in which information is presented, and this question highlights the fact that consumers seem to respond more positively when ground beef is framed as "75 percent lean" rather than "25 percent fat" - the fact in both cases being the same, only framed differently. Confirmation bias, on the other hand, is the tendency of people to accept information which already aligns with their built attitudes and opinions. Belief perseverance refers to holding onto one's beliefs despite existence of fresh evidences suggesting contrary. And, availability heuristic is the behavioral bias of depending on immediate examples that comes to mind when making decisions or drawing examples. So, based on the given scenario in the question, this behavior relates specifically to the concept of framing.