Question
To underscore the insight that people of the same age don't necessarily have the same attitudes Sometimes it is preferable to market to a mind-set rather than a particular age group; in such an following segmentation can help marketers arrive at a deeper understanding of consumer behaviour. Psychographic segmentation Benefit segmentation Ethic segmentation Gender segmentation
Answer
4.7
(187 Votes)
Ibrahim
Veteran · Tutor for 11 years
Answer
Psychographic segmentation
Explanation
The question is asking about a specific kind of market segmentation which allows marketers to target a group not based on age, but based on their attitude or mindset. - Psychographic segmentation is a kind of market segmentation that divides consumers into subgroups that share similar psychological characteristics: personal traits, lifestyles and values.- Benefit segmentation organizes consumers into groups based on the benefits they seek from a product.- Ethnic segmentation separates the market based on the ethnicity of potential customers.- Gender segmentation refers to the division of consumers based solely on their gender.From the options, psychographic segmentation is the one that gives marketers a deeper understanding of consumer behavior, based on their attitudes, habits, and lifestyle, rather than demographic data such as age or ethnicity.