Question
Which element of a marketing plan provides a synopsis of details to be outlined later in the plan? 0000 Executive Summary/Business Description Marketing Mix Situation Analysis Delivery Plan
Answer
4.3
(296 Votes)
Una
Master · Tutor for 5 years
Answer
A. Executive Summary/Business Description
Explanation
The question asks for the element of a marketing plan that provides a summary of important details highlighted later in the document. This is typically in the executive summary/business description. 1. The Executive Summary/Business Description provides a brief summary of the entire plan and introduces the company and its vision clearly. This component succinctly touches on the points discussed in more detail later in the plan.2. The Marketing Mix is related to the four Ps: product, price, place, promotion. These are the controllable tactical tools of marketing that the company uses to produce a desired response in the targeted market.3. The Situation Analysis contains detailed information about the company’s current situation along with supporting facts to explain the particular situation. It includes insights on the market, the product’s strengths and weaknesses, etc.4. Delivery Plan outlines how the goods/services will reach its target market, showcasing the strategies and actions that will take place.Given these explanations, it shows that the 'Executive Summary/Business Description' suits best providing an overview and a synopsis of details mentioned later in the plan.