You own a small business and your company had 5,000 new customers last year. Based on the following costs, what was your customer acquisition cost? Marketing costs= 30,000 Sales costs= 10,000 Salaries= 60,000 A. 6 B. 8 C. 12 D. 20

The customer acquisition cost refers to the cost associated in convincing a potential customer to buy a product/service. Calculating customer acquisition cost can be done by taking the total costs associated with acquisition (marketing costs, sales costs, and any other associated expenses) and divide it by the number of customers acquired in that particular period.In this case, we fractionalize 100,000 costs by 5,000 customers to find out how much was spent per customer.