Question
For each statement about the Selection of Distribution Channels, select True or False. Note: You will receive partial credit for each correct selection. Product price affects the length of a distribution channel. Perishable products require more direct distribution. Products that are bulky.large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer. True False square square
Answer
4.4
(271 Votes)
Xanthe
Master · Tutor for 5 years
Answer
1. True2. True3. False
Explanation
1. The first statement "Product price affects the length of a distribution channel" is True. Generally, the price of a product can influence how it is distributed. Expensive or premium products often have shorter, more direct distribution channels to maintain control and provide better customer service. In contrast, lower-priced products might be distributed through longer channels with more intermediaries to reach a wider market.2. The second statement "Perishable products require more direct distribution" is also True. Perishable goods, such as food items, need to reach the consumer quickly to avoid spoilage. Therefore, a more direct distribution channel is necessary to ensure the freshness and quality of the product upon delivery.3. The third statement "Products that are bulky, large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer" is generally False. Bulky and technically complicated products often require specialized handling and installation, which can be better managed through direct sales or with fewer intermediaries. This helps in maintaining the quality of the product and providing better after-sales service.