Question
Each year a clothing company conducts a coat drive to benefit those in need. In which type of marketing strategy is the business engaging? A. Influencer marketing to highlight social good B. Public relations activity for a charitable cause C. Selling activity to highlight those in need D. Advertising campaign to show social responsibility
Answer
4.4
(257 Votes)
Drake
Elite · Tutor for 8 years
Answer
B
Explanation
This question touches upon the different marketing strategies a company may use. Looking at each option respectively, Option A - "Influencer marketing to highlight social good" points to a popular strategy particularly useful in the realms of social media and digital marketing, but lacks the contextual resonance with the specifics of a 'coat drive' as mentioned in the question. Option C - "Selling activity to highlight those in need" might seem relevant too, however, it can border on the traumatic exploitation of desolation, thereby producing a potential backlash and also doesn't have direct tie to coat drive.Option D - "Advertising campaign to show social responsibility" like the other options, does allude to a positive aspect, that is, effectively demonstrating social responsibility, but doesn't directly treat the matter of the company engaging in a 'coat drive'.Comparing these with option B - "Public relations activity for a charitable cause", the relevance comes out stronger. A 'coat drive' is a clear symbol of performative charity and aligns impeccably with this option, marking it as a direct public relations activity for a charitable cause. Hence,