Question
Juan is trying to make a playlist for his Christmas party. He discovers that 2 points his favorite band just released a Christmas album, so he adds it to the playlist before his party. Form/Task Utility Time Utility Place Utility Possession Utility
Answer
4
(260 Votes)
Raymond
Master · Tutor for 5 years
Answer
Time Utility
Explanation
## Step 1: Understand the question. The question is asking about the type of utility Juan is using when he adds his favorite band's new Christmas album to his playlist for his Christmas party.## Step 2: Identify the type of utility. In marketing, utility refers to the value or benefit a customer receives from the exchange. There are four types of utility: Form, Time, Place, and Possession.Form Utility: This involves the transformation of raw materials into a finished product that consumers want. This is not applicable in this case as Juan is not transforming any materials.Time Utility: This involves having a product or service available when consumers want it. This is applicable in this case as Juan is adding the album to his playlist for a specific time - his Christmas party.Place Utility: This involves having a product or service available where consumers want it. This is not applicable in this case as the music is not being moved to a different location.Possession Utility: This involves the transfer of ownership or title from one party to another. This is not applicable in this case as Juan is not transferring ownership of the music.