Using the strategy of __ , a marketer designs a package that closely resembles the look of the national branded product with which it is competing. A. aesthetic packaging B. copycat packaging C. ingredient packaging D. venture packaging E. sustainable packaging

Question

Using the strategy of __ , a marketer designs a package that closely resembles the look of the national branded product with which it is competing. A. aesthetic packaging B. copycat packaging C. ingredient packaging D. venture packaging E. sustainable packaging

Answer 1

B. Copycat packaging

Answer 2

In marketing, a strategy where a product is designed to look very similar to a competitor’s national branded product is typically referred to as "copycat packaging". This term specifically describes the act of imitating the appearance, design, or branding of an existing product to attract consumers who are familiar with the original product. None of the other options fit this description as accurately.

Question

Using the strategy of __ , a marketer designs a package that closely resembles the look of the national branded product with which it is competing. A. aesthetic packaging B. copycat packaging C. ingredient packaging D. venture packaging E. sustainable packaging

Answer

Answer

Explanation