Question
In addition to identifying the problem a product or service solves, a value hypothesis should promote things like product features pricing, and the __ as a means of enticing potential customers to purchase the product. materials production cost business model buyer fees
Answer
4.7
(226 Votes)
Lucas
Professional · Tutor for 6 years
Answer
Business model
Explanation
A value hypothesis in marketing not only identifies the problem that a product or service solves but also promotes various aspects such as product features, pricing, and strategies for attracting potential customers. This comprehensive approach is essential for developing a viable business model and ensuring the product's success in the market. The key components in a value hypothesis typically align most closely with the business model since it encompasses production costs, buyer fees, and overall strategies for market penetration.