Question
Question 16 The goal that marketers have relating to how a product will be perceived by consumers influences __ produce segmentation product strategy product positioning product development product perception 1.5 pts
Answer
4.2
(185 Votes)
Uriel
Professional · Tutor for 6 years
Answer
product positioning
Explanation
This question is referring to the strategic goals of marketers when it comes to how a product is perceived by consumers. Out of the provided options, 'product positioning' is the term that directly refers to how a product is perceived in the market. Product positioning involves shaping how consumers perceive a product in comparison to its competition. It's strategizing how the product will be portrayed and exhibited in the market to appeal and create a distinct position in the consumers' minds.