Question
When considering possible future global water shortages in the context of manufacturing cola drinks, to Coca Cola this factor would be which of below A threat from the macro-environment A weakness in the micro-environment A threat from the micro-environment A weakness in the macro-environment
Answer
4
(221 Votes)
Marshall
Master · Tutor for 5 years
Answer
A
Explanation
The question is asking us to identify, in the context of Coca Cola's manufacturing processes with reference to future possible global water shortage, whether this situation can be considered as a threat or a weakness and whether it pertains to the micro or the macro environment. The macro-environment refers to the broader influence of the external environment on a business, while the micro-environment usually pertains to the individual firm's business environment. Global water shortage would conceivably have an effect on all manufacturing industries, not just Coke's, thus it can be associated with the broader, macro challenges. Considering that this is a future possible issue that could affect the functioning and success of the company and is not controlled internally, this challenge can be labeled as a threat and not a weakness.