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which type of utility ensures that a product or service is available when the consumer wants it? form utility place utility time

Question

Which type of utility ensures that a product or service is available when the consumer wants it? Form utility Place utility Time utility Possession utility

Answer

4.7 (248 Votes)
Verificación de expertos
Keren Master · Tutor for 5 years

Answer

C. Time utility

Explanation

In marketing, utility refers to the value or benefit a consumer receives from a product or service. There are four types of utility: form, place, time, and possession. Time utility specifically ensures that a product or service is available when the consumer wants it. This type of utility is crucial for meeting consumer demand at the right moment, enhancing customer satisfaction and convenience.