Question
Which of the following identifies the country within which a firr has ongoing international marketing efforts? segmented home target host
Answer
3.6
(328 Votes)
Anthea
Master · Tutor for 5 years
Answer
D
Explanation
This question falls under the subject of international business or marketing. It involves the understanding of key terminology related to how firms and organizations operate in an international context. The question stems from the specific context of a firm’s ongoing international marketing efforts. Here, the question refers to the diverse markets in which the firm is investing its international marketing efforts. Out of the given options, the correct term that identifies the country within which a firm has ongoing marketing efforts is the host country. The host country is a business term referring to the country where the company's marketing efforts are being carried out, different from the home country where the company is located or based. 'Segmented' mainly relates to a market segmentation strategy where a firm differentiates its market into distinct segments. 'Home' refers to the company's original or domestic market. 'Target' could relate to a target market - a group of customers that the business has decided to aim its marketing efforts and its merchandise.