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Question 9 Which of the following is not one of the costs analysed in CPA: Granting credit Dividends Delivering to customers Order handling

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Question 9
Which of the following is not one of the costs analysed in CPA:
Granting credit
Dividends
Delivering to customers
Order handling

Question 9 Which of the following is not one of the costs analysed in CPA: Granting credit Dividends Delivering to customers Order handling

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VenetiaElite · Tutor for 8 years

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Dividends

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## Step 1: Understand CPA components <br /><br />Cost per acquisition (CPA), mainly focuses on the money spent to acquire a new customer such as advertising costs, digital marketing, social media ads etc.<br /><br />## Step 2: Analysing each option in connection to CPA <br />- Granting credit and delivering to customers directly impact the cost per acquisition as these might influence consumer behaviours and thus, interaction with advertising.<br />- Order handling similarly influences how effective acquisition strategies are as it affects consumer experience and thus, potentially, repeat interaction with brand advertisements.<br />- Dividends, on the other hand, schemas implemented by corporations to award their stakeholders. They do not directly affect the acquisition of a new customer in any tangible way.
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