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Cross-cultural marketing takes account of __ to marketing activity in order to fit with cultural differences and similarities. modifications Innovations standardisation products

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Cross-cultural marketing takes account of
__ to marketing activity in order to fit with cultural
differences and similarities.
modifications
Innovations
standardisation
products

Cross-cultural marketing takes account of __ to marketing activity in order to fit with cultural differences and similarities. modifications Innovations standardisation products

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ScarlettVeteran · Tutor for 9 years

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<p> standardisation</p>

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<p> Cross-cultural marketing entails acknowledging and tolerating both variances and resemblance in divergent cultures. To conform with these cultural alterations, businesses practicing international or cross-cultural marketing may need to either innovate (design new products, deals, strategies) or standardise (adhere to same operational methods across various cultural boundaries). </p>
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