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Your company manufactures 72 hr emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice? Distribute Flyers Social Media Email Local Television Ad

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Your company manufactures 72 hr emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume,
but you have a limited budget.
What marketing method would be the best choice?
Distribute Flyers
Social Media
Email
Local Television Ad

Your company manufactures 72 hr emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice? Distribute Flyers Social Media Email Local Television Ad

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IbrahimVeteran · Tutor for 11 years

Answer

Social Media

Explain

To determine the best marketing method for expanding the customer base while working within a limited budget, consider the cost-effectiveness, reach, and target audience of each option:<br />1. **Distribute Flyers**: This is a traditional method that is generally low cost but can be limited in reach and targeting effectiveness.<br />2. **Social Media**: This method is cost-effective, has broad reach, and offers advanced targeting options to potential customers based on demographics, interests, and behaviors.<br />3. **Email**: This is also a cost-effective method that allows direct communication with potential and existing customers. It is highly personalized but may require an existing email list.<br />4. **Local Television Ad**: While this has a broad reach, it may be expensive and is typically less targeted than digital marketing options.<br /><br />Given the constraints of a limited budget and the need to effectively target potential customers, **Social Media** marketing is the best choice. It combines cost-effectiveness, broad reach, and advanced targeting capabilities, which are essential for maximizing marketing impact on a limited budget.
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