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To underscore the insight that people of the same age don't necessarily have the same attitudes Sometimes it is preferable to market to a mind-set rather than a particular age group; in such an following segmentation can help marketers arrive at a deeper understanding of consumer behaviour. Psychographic segmentation Benefit segmentation Ethic segmentation Gender segmentation

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To underscore the insight that people of the same age don't necessarily have the same attitudes Sometimes it
is preferable to market to a mind-set rather than a particular age group; in such an
following segmentation can help marketers arrive at a deeper understanding of consumer behaviour.
Psychographic segmentation
Benefit segmentation
Ethic segmentation
Gender segmentation

To underscore the insight that people of the same age don't necessarily have the same attitudes Sometimes it is preferable to market to a mind-set rather than a particular age group; in such an following segmentation can help marketers arrive at a deeper understanding of consumer behaviour. Psychographic segmentation Benefit segmentation Ethic segmentation Gender segmentation

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IbrahimVeteran · Tutor for 11 years

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<p> Psychographic segmentation</p>

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<p> The question is asking about a specific kind of market segmentation which allows marketers to target a group not based on age, but based on their attitude or mindset. <br />- Psychographic segmentation is a kind of market segmentation that divides consumers into subgroups that share similar psychological characteristics: personal traits, lifestyles and values.<br />- Benefit segmentation organizes consumers into groups based on the benefits they seek from a product.<br />- Ethnic segmentation separates the market based on the ethnicity of potential customers.<br />- Gender segmentation refers to the division of consumers based solely on their gender.<br />From the options, psychographic segmentation is the one that gives marketers a deeper understanding of consumer behavior, based on their attitudes, habits, and lifestyle, rather than demographic data such as age or ethnicity.</p>
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