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OS2. A restaurant chain wants to expand into a new city. Which of the following is an example of secondary research that the owner might seek A. A focus group with other restaurant owners in the city B. A survey about the eating habits of people in the city C. Interviews with current employees D. Demographics from a census report

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OS2. A restaurant chain wants to expand into a new city. Which of the following is an example of secondary research that the owner might seek
A. A focus group with other restaurant owners in the city
B. A survey about the eating habits of people in the city
C. Interviews with current employees
D. Demographics from a census report

OS2. A restaurant chain wants to expand into a new city. Which of the following is an example of secondary research that the owner might seek A. A focus group with other restaurant owners in the city B. A survey about the eating habits of people in the city C. Interviews with current employees D. Demographics from a census report

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QuentinProfessional · Tutor for 6 years

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<p> D</p>

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<p> Secondary research relies on existing data, i.e., the data was collected for another purpose other than the current research. Business demographics are a widespread example of secondary data. These would come from another source like a census report, web archives, statistical data from government departments, etc. These are not gathered from direct interviews, questionnaires, surveys, or focus groups which contribute to 'primary research', meaning data collected first hand by the researcher. In the context of the question, operation of a successful restaurant chain in a new city would likely necessitate information on the demographics of that city such as income levels, lifestyles, leisure activities, and eating habits.
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