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When it comes to marketing his product, Tom's business depends on pro cyclists using and talking about his bikes. B giving bicycles away at shows and events. C sales mostly to customers in faraway places. C D ads in magazines devoted to the sport of cycling. (D)

Question

When it comes to marketing his product, Tom's
business depends on
pro cyclists using and talking about his bikes.
B giving bicycles away at shows and events.
C
sales mostly to customers in faraway places. C
D
ads in magazines devoted to the sport of cycling.
(D)

When it comes to marketing his product, Tom's business depends on pro cyclists using and talking about his bikes. B giving bicycles away at shows and events. C sales mostly to customers in faraway places. C D ads in magazines devoted to the sport of cycling. (D)

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ArthurProfessional · Tutor for 6 years

Answer

A. pro cyclists using and talking about his bikes.

Explain

Tom's marketing strategy involves leveraging the influence of professional cyclists to promote his product. This approach is a form of influencer marketing, where endorsements from respected figures in the sport can significantly boost brand recognition and credibility. By having pro cyclists use and talk about his bikes, Tom can effectively reach his target audience, who are likely to trust the opinions of these athletes.
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