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Each year a clothing company conducts a coat drive to benefit those in need. In which type of marketing strategy is the business engaging? A. Influencer marketing to highlight social good B. Public relations activity for a charitable cause C. Selling activity to highlight those in need D. Advertising campaign to show social responsibility

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Each year a clothing company conducts a coat drive to benefit those in need.
In which type of marketing strategy is the business engaging?
A. Influencer marketing to highlight social good
B. Public relations activity for a charitable cause
C. Selling activity to highlight those in need
D. Advertising campaign to show social responsibility

Each year a clothing company conducts a coat drive to benefit those in need. In which type of marketing strategy is the business engaging? A. Influencer marketing to highlight social good B. Public relations activity for a charitable cause C. Selling activity to highlight those in need D. Advertising campaign to show social responsibility

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DrakeElite · Tutor for 8 years

Answer

B

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This question touches upon the different marketing strategies a company may use. Looking at each option respectively, <br />Option A - "Influencer marketing to highlight social good" points to a popular strategy particularly useful in the realms of social media and digital marketing, but lacks the contextual resonance with the specifics of a 'coat drive' as mentioned in the question. <br />Option C - "Selling activity to highlight those in need" might seem relevant too, however, it can border on the traumatic exploitation of desolation, thereby producing a potential backlash and also doesn't have direct tie to coat drive.<br />Option D - "Advertising campaign to show social responsibility" like the other options, does allude to a positive aspect, that is, effectively demonstrating social responsibility, but doesn't directly treat the matter of the company engaging in a 'coat drive'.<br />Comparing these with option B - "Public relations activity for a charitable cause", the relevance comes out stronger. A 'coat drive' is a clear symbol of performative charity and aligns impeccably with this option, marking it as a direct public relations activity for a charitable cause.<br /> Hence,
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