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(c) Suppose there is a significant difference between the percentage of female shoppers who purchased Health -Drinx and the percentage of male shoppers who purchased Health -Drinx. Has the researcher found evidence to support a claim that there is an association between a shopper's gender and purchasing Health -Drinx? Choose the best answer below. No. Evidence can never be found to support a claim that two variables are associated. Yes. However, further work would be needed to have a well-justified claim that the difference in percentage of shoppers who purchased Health -Drinx is caused by the shopper's gender. Yes. In fact, the researcher would be well -justified in making the even stronger claim that the difference in percentage of shoppers who purchased Health-Drinx is caused by the gender of the shopper.

ions Question 1 A fashion e-commerce startup is struggling to differentiate itself in a crowded market. Which component of the Business Model Canvas should the company focus on to build a unique brand identity and attract customers, and what strategies could they employ? Key Activities - Invest in photography and visual content creation to showcase products in an appealing and aspirational way. Value Proposition - Curate a selection of niche or sustainable fashion brands to appeal to socially conscious consumers. Customer Relationships - Leverage social media and influencer partnerships to engage with customers and build a loyal community. Revenue Streams - Explore innovative pricing models such as rental or subscription services for designer fashion. 6.25 pts

A startup in the food delivery industry is struggling to attract investors Which component of the Business Model Canvas should the company focus on to enhance its attractiveness to potential investors, and how could they leverage it effectively? Key Partnerships - Form strategic alliances with local restaurants to expand the menu offerings. Revenue Streams - Introduce premium subscription services for faster delivery options. Key Activities - Invest in technology to optimize delivery routes and reduce operational costs. Customer Segments - Target niche markets such as office lunch deliveries or late -night snacks.

A subscription-based streaming platform is experiencing stagnant growth in its user base. Which aspect of the Business Model Canvas should the company focus on to revitalize its growth strategy.and what innovative approaches could they consider? Cost Structure - Evaluate opportunities for cost optimization through content licensing negotiations or technological efficiencies. Revenue Streams -Introduce premium tiers with ad-free viewing and early access to exclusive content. Channels - Explore partnerships with telecom companies to offer bundled services or exclusive content packages. Value Proposition - Conduct market research to identify emerging trends and preferences in entertainment consumption.

A social enterprise focused on reducing plastic waste is considering its value proposition. To appeal to environmentally conscious consumers, it should prioritize: Ethical Practices Reduces Pollution Provides Access Reduces Inequality