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For each statement about the Selection of Distribution Channels, select True or False. Note: You will receive partial credit for each correct selection. Product price affects the length of a distribution channel. Perishable products require more direct distribution. Products that are bulky.large in size, and technically complicated are usually sold through multiple handlers before reaching the end customer. True False square square

You are examining the year-end balance sheet for your business. According to the information in the Balance Sheet.what is your equity in the business? Balance Sheet for year ending December 31 Assets Cash: 10,000 2,000 Equipment: 5,000 Total Assets: 17,000 Liabilities Credit card balance: 2,500 Long-term debt: 0 Unearned revenues: 3,500 Total Liabilities: 6,000 11,000 10,000 17,000 7,000

A toy company wants to create a product/market fit hypothesis for a new toy. Which element of the hypothesis involves writing a statement explaining what the new toy does and how it is different from the competition? Identify underserved customer needs Value proposition UX Determine the target customer

Which three elements are required to have a Trade Secret? (Choose three) Others cannot legitimately obtain the information A unique logo or brand names Subject to reasonable efforts to maintain its secrecy Information has economic value not generally known Original work must be in a tangible form Must be a service

A hair salon acquired 100 new customers last year. Costs in the marketing and sales areas were the following: Marketing costs= 1,000 Sales costs= 10,000 Salaries= 96,000 What was the customer acquisition cost? 0000 11,000 110 107,000 1,070